Beyonce Launches New Fitness Line: Ivy Park

Yesterday, Beyonce launched her new fitness line “Ivy Park” with a two minute promotional video. According to Vogue, the collection consists of t-shirts, sweatpants, sports bras. and headbands all inspired by Beyonce love for fitness.

To look like Beyonce when working out, will cost you between $30-200 and can be purchased at Nordstorm, Top Shop and Zalando.



“I would wake up in the morning and my dad would come knocking on my door telling me it’s time to go running,” she says. “I remember wanting to stop, but I would push myself to keep going. It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would think about the beauty around me, the sunshine through the trees. I would keep breathing. There are things I’m still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?” Beyonce, said in reference to the inspiration behind the line.

The collection actually looks pretty dope, I LOVE sports bras and prefer them over actual bras lol.

Click link to view full video:


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