Following the success of his collaboration with Adidas in the debut of Yeezy Season and the Yeezy Boost 750, Kanye West have definitely made a mark in the fashion industry.
West have decided to enter a long term partnership with the Adidas brand that will allow him more creative control with the Adidas footwear and apparel.
“With Adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what Adidas has always been about, empowering creators to create the new.” Adidas CMO Eric Liedtke said in reference to the partnership.
Yeezy will also have his own retail stores and design team, which is a huge PLUS for the entertainer.
- Imari W
- IG: iam_imari88